Most people today typically break out their mobile devices and search for places to eat and shop on the go. If they find an outdated website, or worse, no website at all, consumers are likely to skip it for a business with a strong, current online presence.
As I scout for locally owned businesses in West Broward, the most common problem I notice are static template websites that don’t work across all mobile platforms. If your website still runs on flash, you are missing out on a large market of users who search on the go (Half of my visitors view fiftyonein.com from mobile devices). If your business doesn’t have a website, not only is it hard to find you, but you have limited control over your online appearance and voice.
It’s time for local business websites to get creative! Our sponsor and web development team, Five One Digital, showed us the importance of a building a local brand and taking control of our online voice. They designed our really cool website to be dynamic and they continue to help us understand what our audience wants from us. By tracking and testing the user-experience of various site elements, they show us exactly what’s working and what’s falling flat. This goes beyond search engine and social media optimization and implements creative ways to get in (and stay in) the local market.
Not sure where to start? Five One Digital is offering a free one hour consultation for local businesses and artisans in our area. Five One Digital is a small local agency located in Sunrise, FL, and they wholeheartedly believe in the #LiveLocal cause. Just mention you saw them on FiftyOneIn.com.