Spotlighting 51 Locally Owned Businesses In West Broward

The Project

We know people prefer to buy local. In fact, national companies are now branding themselves to look and feel like local businesses. Our mission is to help small locally owned businesses in the West Broward community expand their reach and grow their online presence.

One of the biggest challenges for locally owned businesses is establishing a strong community network, so that potential customers can find and choose local. This challenge is intensified by the ability of nationally owned businesses to invest large sums of money into branding, advertising and online networking.

We believe in supporting and investing in our local community. That’s why we started the Fifty One In project. Over the next year, our goal is to spotlight 51 locally owned businesses in our West Broward community. This will bring targeted information about them to the web, where the majority of people turn today to find what they are looking for. We also will promote local events and “live local” ideas, so you can easily follow what’s happening in your neighborhood to get out & get to know your neighbors.

These spotlights are just the beginning. We aim to build a quality comprehensive network for our community, so our neighbors can choose to support each other. If you are a local business owner, please contact us for more information about receiving a free spotlight.

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Why West Broward?

ibis_swamp_browardOur local community of West Broward has a history of being overlooked on the web. Sometimes our little communities in West Broward are simply lumped together into the city of Fort Lauderdale, or spotlights in Broward County tend to focus eastward toward the beaches.

 

Other times, the names of our cities result in search engine failure.  A search for Sunrise or Plantation, for example, can easily pull in a slew of unwanted and unrelated websites that have nothing to do with our local area. In fact, Sunrise, FL is infamously known for being “lost” on google maps twice (which meant all of its local businesses were lost too)!! This makes local searches a little more difficult for our West Broward neighborhood, but reinforces the reality that local businesses must invest in targeted local campaigns to reach their immediate neighbors.

 

We are starting a network to help our community come together and drive local business.  We also are combating these difficulties that are specific to our area by creating relevant search terms and accessible spotlights to keep our community connected.

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