Our local community of West Broward has a history of being overlooked on the web. Sometimes our little communities in West Broward are simply lumped together into the city of Fort Lauderdale, or spotlights in Broward County tend to focus eastward toward the beaches.
Other times, the names of our cities result in search engine failure. A search for Sunrise or Plantation, for example, can easily pull in a slew of unwanted and unrelated websites that have nothing to do with our local area. In fact, Sunrise, FL is infamously known for being “lost” on google maps twice (which meant all of its local businesses were lost too)!! This makes local searches a little more difficult for our West Broward neighborhood, but reinforces the reality that local businesses must invest in targeted local campaigns to reach their immediate neighbors.
We are starting a network to help our community come together and drive local business. We also are combating these difficulties that are specific to our area by creating relevant search terms and accessible spotlights to keep our community connected.